These days especially in Digital Marketing Services UAE. And the great thing about content marketing is you’re writing content for a targeted audience. So if you’re trying a targeted audience on say Instagram then you know. Who your audience is and you know what the type of content you’re going to post on there.
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It could be in the form of a video or infographic or just a graphic. And so that’s the beauty of content marketing putting yourself. Out there and depending on the platform putting yourself out there with various types of content. So for example we look at YouTube you can see this article here about digital marketing certified associates well you don’t need to always write the content.
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You can produce the content in the form of a video. And post it on YouTube this is a form of content marketing so that’s content marketing. And then let’s talk about mobile marketing so content marketing again different types. But if we go now to mobile marketing you can kind of segue from content to mobile.
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Because the only difference here is with mobile it’s strictly on mobile phone it’s not desktop. So mobile marketing is a strategy on its own. That helps you the company promoting your product or service to reach your target audience through a mobile device. And that includes tablets and how you could do that is via messaging you could do it via email or you could do it via an app.
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So you have different ways of getting your content out there to people. So as an example, you can use SMS or instant messaging via mobile devices to promote your product or service here. Another example of mobile marketing is via app install you can even compound that by running say Google ads. As an example running your Google ad on say just mobile,e you could do a bid adjustment just for mobile.
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And the goal could be app installs so you can even do a mobile or app extension. So there are lots of ways to promote your app your product or your service via mobile marketing. Let’s talk about the customer life cycle. So we know why we want to do a Digital Marketing agency in Dubai. We want to know we want we know what digital marketing Websites are.
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Because we just talked about them from SEO to social to affiliate to mobile to content to SEM. You have a lot of different digital marketing Websites at your disposal. So now how do we go ahead and approach our customers that’s what we’re going to talk about first. We’re going to talk about different stages of the customer life cycle. And the first one is the awareness stage so we need to get our customers aware of what we’re selling or what we’re promoting.
The awareness stage is really what product your brand offers that’s a question. We want to get out there and we want to answer the woes of a customer’s product excuse me. Why does a customer need your product that’s a question. We want to answer with digital marketing what solution your product provides that’s an answer to a question. We want to make sure people understand.
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So these are questions that we want to be able to answer in the form of a Digital Marketing agency in Dubai. Whether that be mobile or content getting our information out there. That answers these essential questions and if we could do that then somebody’s going to become aware of our product or service.
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What product does our brand offer why does the customer need it? And what solution does it provide those are some key questions that people tend to ask themselves. When they look at a brand and when they look at a product do. I need this is it going to help me in my life and who is selling this?
I mean who is this brand I mean that’s those are just things that run through people’s minds intuitively. That with the right messaging the right website the right type of asset. With the right targeted audience you ca,n quickly make somebody aware of your brand’s product or service. In this stage, it helps potential customers discover your brand with the help of these different marketing Websites.
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At the awareness stage, you know content is key. So it’s to me if we have a website we need a blog because if somebody does come to our blog from say organic search SEO. Then we can write about that product or service via a blog. And talk to our customers directly to our targeted audience through that blog. And if we’re not ranking organically.
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We can use paid search to promote it because paid search on Google. For example, we can be right at the top of the search results. And so somebody can see it when they search because we know millions of people you search daily. You could do social media marketing so you can publish that product or service on Facebook while you’re building your community. And you can use affiliate marketing to help get the word out by using Ferm Tech. As an example build up a sales force of people.
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These publishers are going to put your product or service out there. So to me in the awareness stage, these are the Digital Marketing Services UAE you could focus on now. I will say one thing about display ads display is part of search engine marketing. You could use a display because you can reach a large number of people.
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Even though it’s listed here low priority in the awareness stage display ads. It means that if you’re on Google’s display number you could pick. AChooseyour site your demographics keywords topics and audience. You could focus on all those different demographics to attract a large number of people.
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Low priority but it’s probably also good to focus on in the awareness stage. So content marketing you must create high-quality content. That people are searching for without content it’s hard to get found. So to me, this is you know where the blog comes in SEO take that content and get it optimized SEM.
If we’re not ranking organically we can make sure we’re at the top of the paid search results. Or the search results for a particular keyword we want to be found for. And then social media marketing using different Websites depending on the website. If we’re selling you know training like simply learn do you know LinkedIn is a good platform for us? And then affiliate you know building up a nice network of publishers to get the word.
